G324 Evaluation questions - Peter Harris

Q1. In What way does your media product use, develop or challenge conventions of real media products?

/2:12/1:01/2:35/4:44/1:09

 1. Our Magazine advert follows the conventions of adverts for this genre as most will have the name of the artist as the most predominate thing on the advert, we have done this by having it in the largest text and having the album title underline it in smaller text. we also have the best ratings clearly on the advert to sell the artist and tell the audience how good the product is. The advert also features a QR code which is becoming a convention of adverts to get a more technologically aware audience interested.

2. We stuck to the convention of voyeurism by having the artist on 3 of the 6 panels including the front and back cover, so that is what the audience will see first when they get the digipak. we also used the same fonts as the magazine poster so they are clearly linked by the audience. similar editing styles are also used through out all 3 products such as the black and white filters and use of transparent layers for the ghost effect.

3.We followed the convention of pop artists showing wealth by using costumes such as a 3 piece suit, and smart shoes. we thought it would be best to follow this convention as it is a easy way to represent and sell the artist.
 

4. This shot was used to break conventions because it is contrapuntal to the rest of the video where the artist is dressed up smart which follows conventions. this is effective as it shows him as a normal and down to earth person.




5.The camera work we used followed conventions of framing the artist and voyerism of the artist. as this shot clearly shows it frames him between the two doors drawing more attention to the artist and makes him stand out, therefor being recognisable and easy to sell.

6. Close ups were used to sell the artist. this is often a convention used in media as it is a form of voyeurism and this a convention used in music videos to show of the artist in ways that would make them appealing to the audience.

7. This shot is used the convention of showing of wealth with the costume and the of a city could imply that he has the money to own a flat with a view like such.

8.This shot uses intertextuality to the film singing in the rain. it is often a convention of pop music videos to make references to pop culture.

9. once again this shot was used to imply wealth as it is a main convention of popular music and hip hops like Justin Timberlake's music. it conveys wealth by showing him in a shopping center which looks very upmarket and there by suggesting that he is wealthy.

10. We used a shot of the artist drinking in a coffee shop as it would challenges the convention of pop artists standing out and often not doing everyday tasks. this however makes it possible for them to relate to the audience.



Q2. How effective is the combination of your main product and ancillary texts?



Q3. What have you learned from you audience feed back?




Q4. how did you use new media technologies in the construction and research, planning and evaluation stages?

G324 Evaluation Tasks - Michael Broadbent

1

Task 1 -

My Groups media product Uses, Develops, and Challenges forms and conventions of real media products. Many media products contain various shots, this shot on the Right displays one of our many uses of shot variety, in which we cut to Peter's left in order to keep the audience from getting board from front shots and to mix things up a little.

2

Another example of use would be in Still 2, this shot displays that we have a strong focus on the singer - This can be seen throughout the video and
in many media products nowadays e.g. Kylie Minogue's
video time-bomb has a large focus on her.

3

We developed a form of media product in the shape of a black and white filter, as black and white filter is used in music video's today so we can hardly say that we innovated, however only a minority use the filter in their music video's and we used it as it fitted our artists image well, thus we developed the filter to match our artists image.

4

I'am rather proud of how my group used intertextuality in this shot to make our video more interesting, as the heel kick has been used in cinema throughout the ages and has become a type of cliché and from this we show that we use film media conventions and not only music.

5

This shot displays the artist in a negative light, which is not used in music videos/ media of which is trying to sell the artist, thus we are challenging typical music video conventions in presenting the artist in such a way.

6

This shot is obvious intertextuality as it references 'Singin in the Rain', it uses this reference similarly to how we used our other inter-textual feature - to make our video more entertaining and to integrate ourselves into media through the use of iconography.

7

Commonly in modern music videos the artist can be seen dancing to their music, we used this convention to our advantage in order to match the beat and provide appropriate cuts at certain intervals in our video.

8

One blatant feature that we took from music video's/ media that they all seem to have nowadays is cinemascope (the black bars at the top and bottom of the screen), this simple editing technique really makes our music video look that much more professional.

In terms of our posted ancillary tasks, one that can mirror existing media products almost entirely would be the magazine advert. It just looks professional in all honesty as it has the features of a real world product, which includes: where to buy(Amazon, iTunes), ratings, songs included etc.

Another ancillary task that can imitate an existing media product is our Digipak box art, we include image of artist, various singles, appropriate images for the rest of the album, and a front cover of its own - some media products such as music albums may contain a hit single or two and yet may not be the cover track, an example of this would be Gorrilaz - Demon Days.


Task 2 -




Task 3 -

Task 4 -

G324 Evaluation Tasks - Ben Crisp

Question 1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

 

Question 2: How effective is the combination of your main product and ancillary texts?

Question 3: What have you learned from your audience feedback?

Question 4: How did you use new media technologies in the construction and research, planning and evaluation stages?

Voice over script

• Introduction

T1-07, Ben, Peter, Michael and we chose Justin Timberlake's song Last Night

• filming shots alone (P)

These opening shots where filmed by me on my own due to transport issues and we believe that the shots came out well.

•  Spilt screen to "Suit and Tie" and comparisons and representation

This shot here shows a good representation we where trying to achieve, here we have a clip from Justin's other song "Suit and Tie" we can see that we successfully represented the artist through the use of a suit as it's common in Justin's other work.

• Opening shot, walking, shaking and stabilising- split screen to rough cut (B) 

When we first filmed our rough cut we had this sequence here where Peter was walking towards the camera how ever we had to replace this shot as it was very shacking and not very interesting.

• Split screen to "Take Back the Night"

Here we also have a good comparison to another one of Justin's music videos "Take Back the Night", these two sequences are very similar.

• Camera angles and how they worked

The response we received from camera angles was quite positive, we empathised this during filming because it is easy to say one angle is fine then move on to something else. We ended up filming several takes of the same thing in different angles to make sure we have a lot of variety.

• Black and white filter

As you can see we used a black and white filter in our video, this was a very back and forth thing for use as we weren't sure whether we where going to have the filter throughout the video or just for certain bits. We ended up deciding at the last minuet as we thought it might be confusing to the audience and it makes it fit in with the style.

• Editing on the beat and feed back

From the feed back we where able to take a good look at our work and we saw a few bits where we could edit to the beat and it would be effect for example.

• looking away from camera at 1:50

Peter did this throughout the day, i'm sure he was unaware of this, it does provide some inconsistencies but overall not many responses contained this so we believe that it wasn't as big a deal as say, the lip-syncing.

• lip syncing- Rough cut not many people liked, Final cut 50/50 split from feedback

• Locations and variety of it at 3:40

We tried to have a lots of different locations in our video and one of the most common prices if feedback we got was that we had a good variety of shot locations throughout our video.

• Digipak and poster

Final Music Video

Digi-pak

Magazine Advert