Sunday, 3 November 2013

Target Audience of Music Video

From general observation of the music video it can be said that our audience can range from one type to another – e.g. in the video the main attire worn is that of a suit, which is stereotypically seen as high class but can be worn by any class to give the high status look.

In terms of age it can easily be assumed that the video is for the ages of teen – adult because of the lyrics and the singer (the singer is young and the lyrics talk of romantic love which is a subject that all experience but is highlighted in the young age range), however there is no specific audience that this is aimed at so all audiences can enjoy the video for different aspects – e.g. photographers could enjoy it for the contrast between the suit and urban society.

Similar artist taste that the audience may have would be along the lines of R&B such as Michael Jackson, connoting that the audience likes a smooth beat and a strong lead to make an enjoyable video.


Nowadays most music is accessed on video websites (youtube) or specialist websites (spotify) so these are options as to where potential audience members could find out about our artist and watch/ listen to them.  Of course music magazines are still a good source to advertisement and renown so an article could mention our video or be about it. 

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