Target Audience of our music video

The target audience of our product in terms of gender could be either male or female however the audience would mainly be female as the contents of the video may not typically interest the male audience as the main content of the video is a classy male character signing and that may be more of a female interest. In terms of age roughly late teens to middle aged people because of the simplistic and colourless look of the video wouldn't interest younger audiences also the fashion sense of the character is quite grown up and that age range could possible relate to the characters fashion. 

Justin Timberlake is in the pop/r&b genre so any people which like that sort of music will be interested in the product. Most music is accessed through YouTube so any audiences with access to YouTube will be able to view the video, also iTunes is another way which most people access music.