Number of edits in mainstream music video

242 edits in OneRepublic - Counting Stars music video

There are a lot of cuts in this music video between the performance and the narrative aspect of the music video. This is done to keep the interest of the audience as well as try and fit in as much of the narrative as possible because there is a limited amount of time to fit in as much as possible. We will try and make sure our music video cuts frequently and doesn't have many shots which last more than a few seconds because it is conventional and will keep our audiences attention.