Star Persona

Justin Timberlake's materialistic side has sprouted a number of different generic star products such as colognes and watches. His life of luxury can therefore be conveyed through products aimed at the highest earners in his target audience.

In the RnB/Pop sphere, it's very important that JT keeps up appearances for all of his media lifestyle. In this way, he can sell his sexuality to his primarily female audience. He does this through his acting career, sponsorships, and his music video style.
In terms of empowerment, he can take different roles depending on the specific image he's trying to convey, for example, in Friends with Benefits  he manages to appeal to the sweeter side of the market, while in sexually provocative music videos, he can sell lust and luxury in the same package.

So, in this way, he can afford to take hiatuses from either side of his person. Entrepreneur, artist, and actor, can all feed into the star persona of money and class. Much like Jay-Z, who he often works with, star persona is everything in certain areas of the media industry.

Jay-Z, who's similar affluent attributes have garnered him an almost invincible status of mainstay, is very similar to Justin Timberlake in how he conducts his business. Cigars, chains, and suits, mixed in with mixed moral messages for every stage of his career, is how their money is mostly generated, all through how they conduct their personality traits.

We'll be able to convey the most relatable aspect of the star with our 3 products. Applying every conventional star trait to our digipak and video.