1. Linkin Park - Numb - Rock
http://www.youtube.com/watch?v=sk2BPP49GgI
The lighting in the video and colour scheme are dark and de-saturated making the video seem very gloomy as the video links to a dark theme of being alone.
The setting of the narrative story is a high school which represents the target audience of teenagers and the high school looks very gloomy and plain. When the band are playing the location switches to a church/cathedral setting which is quite a dark setting.
The costumes are pretty dim/plain for the high school students adding to the whole plain dull feeling that you get from the rest of the video. The band ware wearing nothing that makes them stand out and could be considered dull as well.
2. PSY - GENTLEMAN - J-Pop
http://www.youtube.com/watch?v=ASO_zypdnsQ&list=TLKZ8K0U7wj8g
The lighting in the is very bright and uses colours that stand out, for example the pink is PSY suit and the uniforms of the kids playing football.
The setting is all over the place for this song, as it jumps all over the city. The main setting of the video is a swimming pool/gym.
PSY changes suits in almost every shot which is a convention of pop and the girls aren't wearing a lot of clothes.
3. Daft Punk - Around the World - Disco House
http://www.youtube.com/watch?v=s9MszVE7aR4
The lighting is pretty dim in the video however it's quite colourful. The dancers are wearing very weird costumes, some are wearing toilet paper, some are dressed as spacemen, some are dressed as skeletons.
The whole performance takes place in one room and it's got a slight disco feel to it with the lights in the background keep changing to different colours.
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