Little Mix - Pretend it's OK - Genre codes and conventions

Conventions of dance-pop:

• Artists wear modern, stylish clothing.
• Artists usually very happy an content with life.
• Music is often about love or relationships.
• Often groups show the unity associated with teens, the primary target for this genre.
• Music videos usually show the pop culture through the song, but also the setting.
• Music is usually up beat

We will apply these conventions to our video by having the characters in the video wear stylish modern clothing, making sure the characters are happy by the end of the video, music is about love or relationships and this will be shown through our video, the video will focus of teens as the primary target audience and the characters featured in the video, the video will show pop culture showing teens hanging out in public in a popular spot in town.