Research on genre and target audience

Genre research:

The song Last Night is a mix between Pop and R&B and the conventions of this genre include; showing wealth and status through jewellery i.e. watches, chains, cigar ect, another is reflections i.e. singing to mirrors, cut away from narrative to a performance where they're singing to the camera, costume changes are conventional to pop but not so much to R&B another is backing singers and dancers.

To keep to conventions in our video we'll show the characters wealth and status through his outfit, which will be a suit, his jewellery and through props such as cigar. For the reflection part of the convention while he's putting on the suit he well lip-sync some of the song into the mirror and the camera will be over the shoulder, another is if during the video the character can check himself in his reflection. The performance part of the conventions we could have a few other people in suits sometimes appear to be backing singers/backing dancers. When doing costume changes we could have more subtle changes in his costume for example changing ties and having some shots with him with a blazer on and some with only a wast coat on.

Target Audience:

Justin Timberlake is targeting a wide variety of audiences ranging from teens to more elderly. This is done through his use of hi image, the image of Justin nowadays is very classy and smart and because if this his target audience can be very ranged. Because of this in our music video we want to replicate this and present our singer as classy and smartly dressed.